The Judo team is excited to announce our integration with Braze, a leader in marketing automation. We already work with several joint customers and link messages triggered via Braze to experiences built with Judo. With this new modular integration we take things to another level.
Braze customers are empowered to add a link to an experience built using Judo as part of a Braze campaign in a few clicks. Braze is used to compose and orchestrate user messaging, Judo is used to build rich branded in-app landing pages and other campaign experiences. User data derived from interaction with Judo experiences may be fed back into Braze for targeting and campaign optimization.
Overall campaign performance is improved by linking best-in-class orchestration and delivery via Braze and rich engaging experiences using Judo. Because Judo experiences can be changed without app updates, or developer time, brands are empowered to iterate, test and optimize the in-app creative elements of a campaign.